8.4M
Top Reel views
Ongoing video collaboration / Insta360
2026 — Present
INSTA360
The camera behind a repeatable social series built for attention, entertainment and product visibility.
- Partner
- Insta360
- Series
- The shooting-cat videos
- Role
- Concept / Filming / Photography / Editing
- Deliverables
- Recurring Reels / Product integration / Final photography
01
Series performance
A format built to keep performing
110K+
Instagram community
30–60 sec
Social-first format
Ongoing
Brand integration
02
The collaboration
The product lives inside the story.
The shooting-cat videos were developed as an ongoing collaboration with Insta360. Instead of interrupting the entertainment with a separate advertisement, the cameras are part of the recurring format—used on screen, demonstrated through the process and connected directly to the final photographs.
03
Creative approach
Entertainment first. Product always present.
Every video opens with a recognisable hook, moves quickly through the interaction and finishes with the photographic result. Repeating that structure makes the series familiar while giving Insta360 consistent visibility across multiple high-retention videos.
04
Campaign content
One concept. Multiple standout moments.
01
Cat Touched my Camera
Insta360 camera
- Views
- 2.7M
- Shares / Saves
- 71k / 24k
02
Playing with a Kitten
Insta360 camera
- Views
- 1.5M
- Shares / Saves
- 40k / 6k
03
Black kitten hisses
Insta360 camera
- Views
- 2.4M
- Shares / Saves
- 57K / 9k
04
2 kittens asleep
Insta360 camera
- Views
- 1.2M
- Shares / Saves
- 27k / 5k
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Currently accepting brand collaborations